Client
US DTC consumer brand on Shopify Plus
Challenge
The store had grown fast but its performance and SEO had degraded. Page weight ballooned, scripts blocked rendering, and checkout drop-off was rising.
Our solution
We audited Core Web Vitals, rebuilt the homepage and PDP templates, deferred non-critical scripts, and tightened checkout — without changing the visible design.
Features delivered
- Core Web Vitals audit and remediation
- PDP and homepage template rebuild
- Script deferral and lazy-loading strategy
- Checkout UX micro-fixes
Impact
- Conversion rate up 28%
- LCP cut from 4.1s to 1.5s
- Organic traffic up 31% in the next quarter